05 Sep '17, 11pm

Britain's Bra Baroness will sell apartments in her new $326 million Dubai tower for bitcoin

Michelle Mone rose from a working-class Scottish background to become one of Britain’s most renowned entrepreneurs, thanks to the runaway success of her unique bra designs. Mone exited the lingerie business a few years ago and was recently named a Baroness and given a seat in the House of Lords. But entrepreneurship was calling, and so Mone has announced a new joint venture with her business partner and boyfriend Douglas Barrowman. The pair is building a residential tower in Dubai that comes with an interesting twist: It’s targeted at the crypto-currency community. Apartments in the 40-story tower will be listed and sold for Bitcoin, something the partners claim is a first for residential property. Beyond turning a profit, Mone said she hopes the ensuing publicity around the project will raise more awareness and curiosity about Bitcoin. “The majority of people on the stree...

Full article: https://venturebeat.com/2017/09/05/britains-bra-baroness-...

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