06 Jul '11, 11am

Why do consumers abandon online purchases?

Why do consumers abandon online purchases?

Econsultancy has several best practice reports on e-commerce : The Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video. The Checkout Optimisation Guide contains 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates. For SMEs, the Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind, and contains information about best-practice implementation and management of an online retail website....

Full article: http://econsultancy.com/uk/blog/7730-why-do-consumers-aba...

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