17 Apr '13, 3pm

Gold, Bitcoin, and the Social Basis for Brand Value

Gold, Bitcoin, and the Social Basis for Brand Value

So your brand is only as good as your last transaction . We marketers talk a lot about brand equity, but the social basis for value suggests that brands are constantly moving targets. People assign a new price every time they transact, either sharing information with one another, or giving their money in exchange for a product or service. Bitcoin were worth lots more a few weeks ago, but nobody now is paying that price because of it. Yesterday’s price is today’s MSRP just waiting to get violated. The market is constantly updating our brands. Less branding, and more P2P’ing.

Full article: http://www.forbes.com/sites/jonathansalembaskin/2013/04/1...

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