30 Apr '13, 10am

From Bitcoin To Pepsi Pesos And Beyonce Bucks: Is This The Future Of Corporate Currency?

From Bitcoin To Pepsi Pesos And Beyonce Bucks: Is This The Future Of Corporate Currency?

Once the enfant terrible of the monetary marketplace, Bitcoin has become achingly mainstream. The square-jawed Winklevii, (identical) poster-children of the 1%, now control 1% of the Bitcoins in circulation and, while money can’t buy you love, Bitcoins can get you an A-list OkCupid subscription. Whether you’re bullish about Bitcoin or can’t bear the thought of it, the recent flurry of coverage around the virtual currency has highlighted the extent to which technology is disrupting our relationship with money, and changing our attitudes toward who should be creating and controlling it. A recent survey commissioned by Contagious, the trends consultancy I work for, found that 45% of 25-34-year-olds in the U.S. would be happy to use a currency issued by a private entity or brand and 36% of them would be comfortable if sovereign currencies were replaced altogether. It might be ...

Full article: http://www.fastcompany.com/3008951/from-bitcoin-to-pepsi-...

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