Swedish Bitcoin Startup Safello Emphasizes Transparency - ArcticStartup #bitcoin
Of course, as a Bitcoin reseller, their focus is primarily on providing infrastructure for the sale and purchase of Bitcoins. However, says Schuil “at this stage, we also have to market Bitcoin itself.” Started in July this year, Safello’s online trading site went live on August 21 and celebrated its first transaction shortly thereafter. Schuil says that the company “…has built up liquidity in Bitcoin and hooks into other platforms to match any price on any exchange.” However, what he thinks sets them apart from existing exchanges and re-sellers, like Mt Gox, is both their transparency and the fact that Sweden has such a good reputation abroad, particularly among Europeans. “Rather than dealing with Mt Gox, which is based in Japan, and transmitting your money to their bank account in Poland, you just deal with one company, in one place,” says Schuil.