26 Feb '15, 2pm

OKCoin Gives Away $1.6 Million in Bitcoin For Chinese New Year

OKCoin Gives Away $1.6 Million in Bitcoin For Chinese New Year

Beijing-based bitcoin exchange OKCoin has given away 10m yuan in bitcoin (worth about $1,598,390) as part of a promotional Chinese New Year 'red envelope' campaign. Notably, the campaign saw "roughly half a million new users" sign up, according to the exchange. The digital-only giveaway, which stems from the Chinese tradition of exchanging red envelopes containing money, was conducted through the WeChat messaging app account of the exchange's OKLink multisig wallet and merchant services platform. The exchange said: "Users who followed our OKLink site were able to send and receive red envelopes. The amount in each of the envelopes varied and were sent to those who signed up to follow our OKLink account on We Chat, consequently with the incentive to claim their red envelope by signing in to our OKLink wallets." A spokesperson for OKCoin said: "The level of engagement was one...

Full article: http://www.coindesk.com/okcoin-gives-away-1-6-million-in-...

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