02 Apr '15, 8pm
The Bitcoin Bowl is dead after one year. Here's why via @FortuneMagazine
Say goodbye to the Bitcoin St. Petersburg Bowl. Last June, the bitcoin payment startup BitPay cut a three-year deal with ESPN to be the title sponsor of the St. Petersburg Bowl, an annual NCAA college football postseason game. The game took place on December 26 in Florida, between North Carolina State University and the University of Central Florida, and there were supposed to be two more years of the game with the ‘Bitcoin Bowl’ branding. But the sponsorship has abruptly ended. The news broke on April 1, but it was not an April Fools’ joke. You might have thought that bitcoin—both the peer-to-peer technology and the virtual currency that it supports—would gain valuable exposure to a larger, more mainstream audience by sponsoring a college football game. So: why end the deal? Julia Patterson, a spokesperson for BitPay, would only say that it was a “mutual decision” between...