04 Apr '15, 10pm

New post: The ABC Connection in Future – Advertising, Bitcoin and Credit Cards

New post: The ABC Connection in Future – Advertising, Bitcoin and Credit Cards

Social media Share this article       Credit card companies and other loyalty programs have so far been mapping customers’ buying pattern and transaction data. The collected data is then curated and sold to digital advertising and marketing companies for big bucks. Advertisers create demographic profiles of customers, factoring in their geographical location, average monthly spending, product preferences etc. This will enable them to send out targeted advertisements to the users. So, if you see advertisements of products similar to what you just bought at your neighborhood supermarket chain or on your favorite online store, don’t be surprised. That’s your transaction and purchase information at play, thanks to credit card companies. To give you a feel of numbers, MasterCard alone provides data of over 100 billion customer purchases to marketing and advertising agenci...

Full article: http://www.newsbtc.com/2015/04/04/the-abc-connection-in-f...

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