05 Jul '11, 9am

Q&A: Radisson Edwardian on QR codes and social media

Posted 05 July 2011 10:07am by Graham Charlton with 0 comments Tweet Radisson Edwardian, which operates several hotels around the UK, has been running some innovative social media campaigns recently. These include adding QR codes to its menus, which send users to videos of dishes being prepared, as well as a new Foursquare campaign offering late checkouts. I've been speaking to Radisson Edwardian 's E-commerce Manager Amy Clarke, as well as Aalia Walker from I Spy , the agency behind these campaigns. Why place QR codes in menus ? The reason we used the QR codes on our menus was that we had a lot of video content – on our YouTube channel, promoted through Facebook and Twitter. It was I Spy’s idea to take that experience offline and turn it into something useful for diners, as well as to appeal to people who haven’t been introduced to our social media channels. It has been a...

Full article: http://econsultancy.com/uk/blog/7738-q-a-radisson-edwardi...

Tweets

The Social Media Cut-ups

searchenginejournal.com 06 Jul '11, 2pm

Networking with social media is similar to real world networking, in that you’re more successful at it if people like you....

Why QR Codes Could Disrupt Your SEO URL Strategy

Why QR Codes Could Disrupt Your SEO URL Strategy

searchengineland.com 05 Jul '11, 9am

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I thin...

What Makes An Awesome Social Media Marketer

What Makes An Awesome Social Media Marketer

clicktrue.biz 06 Jul '11, 1am

We all know that social media marketing is all the rage now, but few of us have any idea as to how to get about embarking ...

What Does Google+ Add To The Social Graph?

What Does Google+ Add To The Social Graph?

searchengineland.com 05 Jul '11, 12pm

Is there anything else that this week’s column could have been about? After months & months of rumours , leaks, presentati...

[Blogged!] Singapore Social Media Day! #sgsmd: ...

&a...

Are social networks giving consumers a big head...

todayonline.com 04 Jul '11, 9am

As you read this article, a friend has checked-in into a Starbucks on Foursquare. Another has tweeted about the massive tr...

Think You Can’t Make Social Media Mistakes?

searchenginejournal.com 11 Jul '11, 1pm

Over promoting – We all get bombarded on a daily basis with emails and other electronic forms of transmissions from indivi...

State Assemblymen says access to social media sites could be disrupted come July 8 and 9 @niknazmi #bersih

State Assemblymen says access to social media s...

soyacincau.com 07 Jul '11, 8am

Before anyone goes panicking, we must stress that this bit of information is remains UNCONFIRMED. Even if the meeting did ...

Avoid These 3 Common Mistakes in Digital Media Data Analysis

Avoid These 3 Common Mistakes in Digital Media ...

searchenginewatch.com 05 Jul '11, 11am

With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump t...

Is Social Media About Conversations

Is Social Media About Conversations

wolf-howl.com 14 Jul '11, 5pm

Social media may be about conversations, but it’s not stricly that. Idle chatter makes you seem more human but doesn’t hav...

How Does Google+ Add to Your Social Media Strategy?

How Does Google+ Add to Your Social Media Strat...

seo2.0.onreact.com 11 Jul '11, 3pm

I schedule just 30 minutes a day for social media use, the same amount I schedule for sorting and answering emails that ar...

Dancing with the Digital Natives: Social Media Imperative

Dancing with the Digital Natives: Social Media ...

networksolutions.com 08 Jul '11, 6pm

Dancing with Digital Natives: Staying in Step with the Generation That’s Transforming the Way Business Is Done - Informati...

#socialmedia Social media a new tool for proper...

sg.news.yahoo.com 13 Jul '11, 8pm

The advent of social media platforms has led to a significant change in the way real estate groups reach out to their cust...

[Singapore][Event] Social Media World Forum Asi...

youngupstarts.com 15 Jul '11, 2am

It’ll be two full-on conference days featuring the familiar keynote addresses, brand case studies, workshops, topical ques...