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Campaign Asia: Advertising, Marketing, Media, Digital, PR News ...

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific ...

  • DBS and Visa top Singapore fintech lab ranking | Digital

    campaignasia.com 27 Mar '17, 4am

    DBS and Visa have tied for top spot in a new R3 ranking of top fintech innovation labs in Singapore, thanks to their “dynamic environment" and interactive tools. R3 based its ranking on a ‘lab crawl’ of eight different innovation labs at financial firms in the city state during the Fi...

  • Singapore calls in kung fu master to fight 'sugar villains' | Advertising

    campaignasia.com 23 Jan '17, 9am

    This seems to be the year for effects-heavy Chinese New Year ads based on kung fu flicks. This morning, one martial-arts themed campaign caused Ad Nut to drop a reference to the film House of Flying Daggers (see The way to a Chinese MIL's heart is through her stomach , which Ad Nut su...

  • MarketingUK: Zenith picks up Singapore Tourism's global media account

    Zenith wins Singapore Tourism's global media account from MEC | Media

    campaignasia.com 06 Jan '17, 9am

    Following a six-way contest for Singapore Tourism Board’s global media account, Zenith has emerged the victor. The agency takes the account from MEC, which has serviced STB for the past eight years. The board put out its request for proposal (RFP) in October , ahead of the end of MEC’...

  • #museum #news

    VML Singapore wins double museum mandate | Digital

    campaignasia.com 04 Apr '17, 1am

    VML Singapore today announced its appointment by the Asian Civilisations Museum and the Peranakan Museum to revamp their digital platforms. The agency is in charge of overhauling the museums’ platform strategies, which includes designing new approaches to the consumer journey, user ex...

  • Google rolls out Shopping Ads in Singapore

    Google rolls out Shopping Ads in Singapore | Digital

    campaignasia.com 14 Feb '17, 7am

    Brands now have a faster way to reach shoppers in Singapore with the launch of Google Shopping Ads, which show product images and information in search results alongside Google's standard text ads. Brands that are using the ads to target Singapore include Zalora, Decathlon, Mums.sg an...

  • .@Twitter moves sales, media operations from HK to Singapore

    Twitter insists it's not closing Hong Kong office | Advertising

    campaignasia.com 31 Oct '16, 2am

    SINGAPORE - Twitter will transition its advertiser sales support and media partnerships from Hong Kong to its regional headquarters in Singapore, but denied a claim that is closing its Hong Kong office. The firm’s MD of Greater China, Kathy Chen, will continue to be based in Hong Kong...

  • Publicis Media’s NextTECHnow makes Singapore debut | Digital |

    campaignasia.com 03 Nov '16, 3am

    SINGAPORE - Publicis Media has officially launched NextTECHnow, its initiative aimed at building connections with startups and connecting them to clients, in the island nation. This marks the third market to launch this initiative, after London and Shanghai, with clients such as Heine...

  • Singapore Tourism launches global media tender

    Singapore Tourism launches global media tender | Data

    campaignasia.com 24 Oct '16, 2am

    SINGAPORE - The Singapore Tourism Board (STB) has launched an open Request for Proposal (RFP) for a global media planning and buying agency, as incumbent media agency MEC’s contract will be ending in March 2017. The selected media agency will be appointed for an initial period of two ...

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