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  • The 10 Most Expensive Sneakers of 2017

    complex.com 14 Dec '17, 5pm

    If a sneaker doesn’t resell for a ton of money, was it ever released in the first place? With the secondary sneaker market being a billion dollar industry, it’s put more focus on what a shoe’s worth is after it releases than what it costs in stores. Good luck getting a pair at retail,...

  • The Best Sneaker Collaborations of 2017

    complex.com 08 Dec '17, 3pm

    2017 was a banner year for sneaker collaborations. Brands pulled out all the stops with big name artists, musicians, and retailers to deliver the best product to their customers. Virgil Abloh, Ronnie Fieg, Kaws, and Tyler, the Creator all got their own sneakers, and they quickly becam...

  • Jim Riswold Remembers Shooting First Jordan Commercial With Spike Lee

    complex.com 07 Dec '17, 8pm

    You may have never heard of Jim Riswold before, but you’re certainly familiar with his work. Riswold was a copywriter at Portland-based ad agency Wieden & Kennedy when they landed the Nike account, and he was responsible for some of the most memorable Nike campaigns ever. Griffey ‘96?...

  • How the Roc-A-Fella Air Force 1 Set the Blueprint for Sneaker Collaborations

    complex.com 30 Nov '17, 4pm

    Jay Z and Roc-A-Fella Records are inextricably tied to the "White/White" Air Force 1. His love for the sneaker resulted in a 1999 promo sneaker limited to 100 pairs with his record label's logo on the heel . But it almost didn't happen that way. Drew Greer , a former Nike employee, re...

  • Nike and Adidas Are Still Fighting Over Knitted Footwear Designs

    complex.com 01 Dec '17, 11pm

    It seems the legal drama surrounding Nike and Adidas’ knitted technology will never end. As pointed out by BizJournals , Adidas recently filed an appeal with the U.S. Federal Court of Appeals seeking to reverse an Oct. 19 decision that upheld Nike’s patent for the Flyknit technology ....

  • How the Roc-A-Fella x Nike Air Force 1 Impacted Sneaker Culture

    complex.com 07 Dec '17, 6pm

    The Roc-A-Fella x Nike Air Force 1 isn't just one of the best sneakers this year, it's a true piece of footwear and hip-hop history. The sneaker saw its re-release this year, after first being a promo shoe in 1999, then receiving a limited-edition drop in 2004. To celebrate the shoe, ...

  • Fabolous is tired of the sneaker reselling game

    Jadakiss and Fabolous on Working With New Balance and Hating Resellers: "The Game Has Gotten Extreme"

    complex.com 27 Nov '17, 5pm

    Fabolous: I don’t know. Like you said, the word passionate. I try to do stuff that I’m more passionate about, more than just like being all over the place doing different sneakers. A lot of sneaker brands come to me, not even just designers. They come to me with ideas trying to push d...

  • Sneaker Release Guide 11/23/17

    complex.com 23 Nov '17, 3pm

    Black Friday and Cyber Monday have become two of the biggest days of the year when it comes to exclusive sneaker releases, and this year proves to be no different with brands like Nike, Adidas, Jordan, and more all delivering some great product for the unofficial start of the Holiday ...