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Econsultancy | Become a smarter digital marketer

Reports, training and events on best practice digital marketing, and e-commerce. Includes research, blogs, forums, a member and supplier directory, and a ...

  • Singapore: The shift to digital media isn't all smooth sailing

    Singapore: The shift to digital media isn't all smooth sailing

    econsultancy.com 13 Jun '16, 12am

    Singapore is, by most measures, a leading digital nation. Nearly 9 out of 10 households have broadband access and enjoy the world's fastest average peak conection speed (135.7Mb/s). Driverless cars are already roaming its well-groomed streets . And, to top it off, the government spons...

  • Personalising the customer journey: Key trends from our Singapore roundtable

    econsultancy.com 04 May '16, 12am

    Personalisation is a top priority for marketers in 2016 according our global Digital Trends 2016 report. Nearly one-third of survey respondents (31%) indicated that 'targeting and personalisation' was in their top three priorities for the coming year, more than any other digital-relat...

  • Customer Experience in Singapore: Trends, challenges & best practices

    Customer Experience in Singapore: Trends, challenges & best practices

    econsultancy.com 19 Apr '16, 12am

    It seems that improving customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge? To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtable discus...

  • Personalising the customer journey: Key trends from our Singapore roundtable

    econsultancy.com 04 May '16, 12am

    Personalisation is a top priority for marketers in 2016 according our global Digital Trends 2016 report. Nearly one-third of survey respondents (31%) indicated that 'targeting and personalisation' was in their top three priorities for the coming year, more than any other digital-relat...

  • Joining up offline & online data channels in Singapore

    Joining up offline & online data channels in Singapore

    econsultancy.com 27 Apr '16, 12am

    Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days. Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX). One of the biggest bar...

  • Search Engine Optimization (SEO) Marketing - Singapore Training

    econsultancy.com 11 May '16, 8am

    Ivan Wong Trainer, Econsultancy Asia Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management...

  • Digital marketing in Singapore: 101

    Digital marketing in Singapore: 101

    econsultancy.com 23 Mar '16, 12am

    As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, s...

  • Social Media and Online PR - Singapore Training

    econsultancy.com 11 May '16, 8am

    Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the...

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