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Econsultancy | Become a smarter digital marketer

Reports, training and events on best practice digital marketing, and e-commerce. Includes research, blogs, forums, a member and supplier directory, and a ...

  • How Singapore's Tiger Beer is going global over Chinese New Year

    How Singapore's Tiger Beer is going global over Chinese New Year

    econsultancy.com 27 Jan '16, 1am

    Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia. Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns. But despite...

  • Content marketing & customer experience trends in Singapore: Digital Cream 2015

    Content marketing & customer experience trends in Singapore: Digital Cream 2015

    econsultancy.com 17 Dec '15, 1am

    Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables. Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discu...

  • Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    econsultancy.com 18 Dec '15, 1am

    Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the...

  • Digital Cream Singapore: The state of digital transformation

    Digital Cream Singapore: The state of digital transformation

    econsultancy.com 04 Dec '15, 1am

    Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum. As with every Digital Crea...

  • The state of marketing attribution in Singapore

    The state of marketing attribution in Singapore

    econsultancy.com 25 Nov '15, 1am

    On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one ...

  • The state of cross-channel marketing in Asia-Pacific: Digital Cream Singapore was held in late November this y...

    The state of cross-channel marketing in Asia-Pacific

    econsultancy.com 15 Dec '15, 1am

    Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day. One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship. As with every Digital Cream...

  • Digital Cream Singapore

    econsultancy.com 27 Nov '15, 2am

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying service...

  • Social media lessons from the Singapore general election

    Social media lessons from the Singapore general election

    econsultancy.com 08 Sep '15, 12am

    The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere. For those unfamiliar with Singapore's politics, t...

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