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Econsultancy | Become a smarter digital marketer

Reports, training and events on best practice digital marketing, and e-commerce. Includes research, blogs, forums, a member and supplier directory, and a ...

  • Joining up offline & online data channels in Singapore

    Joining up offline & online data channels in Singapore

    econsultancy.com 27 Apr '16, 12am

    Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days. Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX). One of the biggest bar...

  • Customer Experience in Singapore: Trends, challenges & best practices

    Customer Experience in Singapore: Trends, challenges & best practices

    econsultancy.com 19 Apr '16, 12am

    It seems that improving customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge? To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtable discus...

  • Digital marketing in Singapore: 101

    Digital marketing in Singapore: 101

    econsultancy.com 23 Mar '16, 12am

    As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, s...

  • What’s the point of social media for luxury brands? |

    econsultancy.com 07 Mar '16, 11am

    Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance. At the same time, brands who performed well in the WOM arena were making less impact in social media. Tiffany, Kate...

  • Content marketing & customer experience trends in Singapore: Digital Cream 2015

    Content marketing & customer experience trends in Singapore: Digital Cream 2015

    econsultancy.com 17 Dec '15, 1am

    Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables. Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discu...

  • How active are Singaporean brands on social media? [STATS]: By all measures Singapore is one of the most digit...

    How active are Singaporean brands on social media? [STATS]

    econsultancy.com 11 Feb '16, 1am

    By all measures Singapore is one of the most digital countries on Earth. Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed. And there are 1.5 mobile subscriptions for every person in Singapore (many peo...

  • Digital Cream Singapore: The state of digital transformation

    Digital Cream Singapore: The state of digital transformation

    econsultancy.com 04 Dec '15, 1am

    Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum. As with every Digital Crea...

  • Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    econsultancy.com 18 Dec '15, 1am

    Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the...

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