econsultancy.com Archives - 29 September 2016, Thursday

  • Masterclass in Lead Generation - Singapore Training

    econsultancy.com 13 Sep '16, 5am

    Anol Bhattacharya Senior Trainer Anol Bhattacharya is the Chief Executive Officer & Director of GetIT Comms. Anol has over 14 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in t...

  • Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore Training

    econsultancy.com 10 Aug '16, 4am

    Eu Gene Ang Principal Trainer, Click Academy Asia Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like Ameri...

  • Singapore: The shift to digital media isn't all smooth sailing

    Singapore: The shift to digital media isn't all smooth sailing

    econsultancy.com 13 Jun '16, 12am

    Singapore is, by most measures, a leading digital nation. Nearly 9 out of 10 households have broadband access and enjoy the world's fastest average peak conection speed (135.7Mb/s). Driverless cars are already roaming its well-groomed streets . And, to top it off, the government spons...

  • Search Engine Optimization (SEO) Marketing - Singapore Training

    econsultancy.com 11 May '16, 8am

    Ivan Wong Trainer, Econsultancy Asia Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management...

  • Social Media and Online PR - Singapore Training

    econsultancy.com 11 May '16, 8am

    Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the...

  • Personalising the customer journey: Key trends from our Singapore roundtable

    econsultancy.com 04 May '16, 12am

    Personalisation is a top priority for marketers in 2016 according our global Digital Trends 2016 report. Nearly one-third of survey respondents (31%) indicated that 'targeting and personalisation' was in their top three priorities for the coming year, more than any other digital-relat...

  • Personalising the customer journey: Key trends from our Singapore roundtable

    econsultancy.com 04 May '16, 12am

    Personalisation is a top priority for marketers in 2016 according our global Digital Trends 2016 report. Nearly one-third of survey respondents (31%) indicated that 'targeting and personalisation' was in their top three priorities for the coming year, more than any other digital-relat...

  • Joining up offline & online data channels in Singapore

    Joining up offline & online data channels in Singapore

    econsultancy.com 27 Apr '16, 12am

    Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days. Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX). One of the biggest bar...

  • Customer Experience in Singapore: Trends, challenges & best practices

    Customer Experience in Singapore: Trends, challenges & best practices

    econsultancy.com 19 Apr '16, 12am

    It seems that improving customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge? To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtable discus...

  • Digital marketing in Singapore: 101

    Digital marketing in Singapore: 101

    econsultancy.com 23 Mar '16, 12am

    As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, s...

  • What’s the point of social media for luxury brands? |

    econsultancy.com 07 Mar '16, 11am

    Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance. At the same time, brands who performed well in the WOM arena were making less impact in social media. Tiffany, Kate...

  • How active are Singaporean brands on social media? [STATS]: By all measures Singapore is one of the most digit...

    How active are Singaporean brands on social media? [STATS]

    econsultancy.com 11 Feb '16, 1am

    By all measures Singapore is one of the most digital countries on Earth. Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed. And there are 1.5 mobile subscriptions for every person in Singapore (many peo...

  • How Singapore's Tiger Beer is going global over Chinese New Year

    How Singapore's Tiger Beer is going global over Chinese New Year

    econsultancy.com 27 Jan '16, 1am

    Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia. Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns. But despite...

  • Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

    econsultancy.com 18 Dec '15, 1am

    Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the...

  • Content marketing & customer experience trends in Singapore: Digital Cream 2015

    Content marketing & customer experience trends in Singapore: Digital Cream 2015

    econsultancy.com 17 Dec '15, 1am

    Digital Cream Singapore was held in late November and dozens of brand marketers came to discuss the issues of the day at hosted roundtables. Here is an overview of the topics covered at the Content Marketing and Customer Experience Management tables, along with notes of what was discu...

  • The state of cross-channel marketing in Asia-Pacific: Digital Cream Singapore was held in late November this y...

    The state of cross-channel marketing in Asia-Pacific

    econsultancy.com 15 Dec '15, 1am

    Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day. One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship. As with every Digital Cream...

  • Digital Cream Singapore: The state of digital transformation

    Digital Cream Singapore: The state of digital transformation

    econsultancy.com 04 Dec '15, 1am

    Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum. As with every Digital Crea...

  • Digital Cream Singapore

    econsultancy.com 27 Nov '15, 2am

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying service...

  • The state of marketing attribution in Singapore

    The state of marketing attribution in Singapore

    econsultancy.com 25 Nov '15, 1am

    On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one ...

  • Social media lessons from the Singapore general election

    Social media lessons from the Singapore general election

    econsultancy.com 08 Sep '15, 12am

    The Singapore General Election is set for Friday 11 September and as Singapore is one of the most advanced digital nations there is plenty of election-focused social content, providing interesting examples for brand marketers anywhere. For those unfamiliar with Singapore's politics, t...

  • Social Media and Online PR - Singapore Training

    econsultancy.com 01 Sep '15, 7am

    Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the...

  • Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

    Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

    econsultancy.com 11 Aug '15, 12am

    Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary. The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations. Obviously the excitement around SG50 also provided an excellent marketing hook for opp...

  • 10 behavioural marketing trends & talking points from Singapore

    10 behavioural marketing trends & talking points from Singapore

    econsultancy.com 08 Jun '15, 2pm

    For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing. The conversations focused on email, marketing automation and behavioural marketing. You can read a roundup of the ...

  • How Lamborghini uses social engagement & loyalty KPIs to measure 'desire'

    econsultancy.com 23 May '15, 8pm

    Lamborghini probably wouldn’t have to try too hard to gain a massive following on social. However, the company pours a huge amount of effort into cultivating social communities as part of its strategy to become the most desirable car brand in the world. At Socialbakers’ Engage 2015 ev...

  • Louis Vuitton: analysis of the luxury online customer journey

    econsultancy.com 08 Apr '15, 5pm

    Interesting article. I would bet most luxury brands (especially with high price points) are focused on communicating the "brand image" rather than as you say "pushing handbags." One of the key questions would be are their demographics going to really purchase an item that is considera...

  • Three takeaways on data-driven marketing from our Singapore roundtables

    econsultancy.com 30 Mar '15, 8am

    I had the pleasure of hosting two roundtables on data-driven marketing at the Econsultancy and IBM BusinessConnect 2015 event in Singapore. Digital marketers got together and discussed their challenges around undertaking a true data-driven approach to marketing within their organisati...

  • Five key points from our personalisation roundtables in Singapore

    Five key points from our personalisation roundtables in Singapore

    econsultancy.com 16 Mar '15, 2am

    Personalisation is widely accepted as an effective method of making marketing messages more relevant, which then helps to improve the impact and ROI. But how can we move beyond basic tactics such as personalised email greetings and ‘users who bought this also bought’ product recommend...

  • Everything you need to know about Digital Cream Singapore 2014

    econsultancy.com 22 Dec '14, 10am

    Public Training Courses Regular training courses run globally for individuals across all digital topics including Search, Ecommerce, Email, Analytics and more. Custom Training Your team is not like any other. You're addressing specific challenges and opportunities with a particular sk...

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  • SEO vs. PPC: three big ideas from Digital Cream Singapore

    SEO vs. PPC: Three big ideas from Digital Cream Singapore

    econsultancy.com 27 Nov '14, 9am

    Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortuna...

  • Digital Cream Singapore

    econsultancy.com 05 Aug '14, 10am

    Digital Cream Singapore is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying service...