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HYPEBEAST. Online Magazine for Fashion and Culture

Hypebeast is the most read fashion news and information outlet. Hypebeast is updated several times per day with the latest news on fashion and culture.

  • Here's your last chance in getting a pair of @PublicSchoolNYC @Jumpman23 12s.

    Public School Is Giving You One Last Chance To Cop Its Air Jordan 12

    hypebeast.com 05 Feb '16, 2am

    is giving sneakerheads one last chance to cop its sought-after Air Jordan 12 collaboration. According to Instagram, the brand have held back a number of pairs to be included in an online raffle and given away to lucky winners worldwide. To be in with a chance of getting your hands on ...

  • Reebok Classic's New Ventilator Supremes Are Inspired by Vintage Space Suits

    Reebok's New Ventilator Supremes Are Space Race Inspired

    hypebeast.com 05 Feb '16, 2am

    Reebok has revamped its under-appreciated Ventilator Supreme silhouette with a little help from the space race. The new iterations, in orange, baby blue and clean white, take inspiration from the garments worn by astronauts in space travel’s heyday. Premium-looking and stylish, the “S...

  • .@NikonAsia Singapore apologizes for awarding prize to altered photo.

    Nikon Singapore Photography Contest Controversy

    hypebeast.com 02 Feb '16, 7am

    Hello everyone, This goes out to everyone who has seen my Chinatown plane post. I’m sorry! This is going to be quite a read so that’s the first thing I would like you to read if you don’t have time to read below; I would like to apologize for the mistake I have done. I’ve been quiet s...

  • The Most Valuable Sneakers of 2015

    hypebeast.com 01 Feb '16, 11pm

    2015 saw the sneaker reselling market crossing the $1 billion USD mark in the United States alone, and @KickPosters , Highsnobiety and sneaker data site Campless have brought out some infographics that break down the most valuable shoes to hit the resale market, as well as the kicks t...

  • The Top adidas Sneakers in Social Media As Shown In This Infographic

    Top adidas Sneakers in Social Media Infographic

    hypebeast.com 02 Feb '16, 4am

    that illustrates the year’s most popular adidas sneakers of the year in social media. Kanye West ‘s adidas-cosigned Yeezy Boost line had double the conversation with 557 mentions in a tweet per hour compared to the popular Ultra Boost silhouette — the brand’s incredibly versatile, pre...

  • Chicago sneakerheads camp out in the cold for the @justdon x Air Jordan 2 "Beach" shoe.

    Just Don x Air Jordan 2 "Beach" Attracts Chicago Campers

    hypebeast.com 29 Jan '16, 8am

    ‘s roots in Chicago, it was no surprise that it was in the Windy City where the campout lines for the release of the Just Don x Air Jordan 2 “Beach” were the longest. Fox News made the trip down to one such campout during the bitter cold to try and answer the perennial question of why...

  • Apple Watch Beats Rolex in Luxury Brands

    hypebeast.com 01 Feb '16, 10am

    Recent reports show that the Apple Watch has surpassed other luxury watch brands such as Rolex on a list of luxury global brands. Measured by analytics firm NetBase, the study was based solely on social mentions with the Apple Watch counting over 700 million mentions. It’s surprising ...

  • A Closer Look at the Just Don x Air Jordan 2 "Beach"

    A Closer Look at the Just Don x Air Jordan 2 "Beach"

    hypebeast.com 30 Jan '16, 6pm

    Preceding the legacy of its highly coveted 2015 release , the Just Don x Air Jordan 2 went on sale today in its follow-up “Cream” colorway. Retaining the luxurious edge often associated with Don C’s Chicago-based brand, Jordan’s willingness to provide Just Don with a second collaborat...

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