PSFK - Inspiring Creative Business

Daily innovation briefing with news from advertising, design, retail & technology industries.

  • McDonald's Brings Virtual Reality Into Its Restaurants - PSFK (blog)

    McDonald's Brings Virtual Reality Kiosks Into Its Restaurants

    psfk.com 15 Jul '16, 4pm

    On the east coast of Singapore, a McDonald’s branch is trying to change things up by incorporating trending technology into its physical space. From virtual reality, to phone charging stations the newly outfitted stores offer a technological experience. They have set up virtual realit...

  • Architect Imagines The Future Of Singapore Entirely Underground

    Architect Imagines Future Of Singapore Entirely Underground

    psfk.com 30 Jun '16, 2pm

    What is of particular interest is the accompanying narrative that Fallon has tied to the project. As Singapore encroaches on its shorelines with the stretches of civilization, it looks down below its existing infrastructure. Rising pollution and smog mean that the purified air canals ...

  • E-Ink Sneakers Provide Customizable Fashion for Sneakerheads

    psfk.com 28 Mar '16, 11am

    Watch closely... These natural-looking shoes can change designs on the fly Rachel Pincus 28 march 2016 Design Could we finally be entering the era of digitized, fully customizable fashion? If a project called ShiftWear raising $928,777 on Indiegogo —3092% of the goal—is any indication...

  • Singapore Introduces Vending Machines Of Books

    Singapore Introduces Vending Machines Of Books

    psfk.com 20 Jun '16, 10am

    The devices are being stocked by a bookstore as a promotion of local writers Jennifer Passas 20 june 2016 Advertising Many authors know that writing a book is the easy part these days. The promotion, marketing and getting the book in front as many peoples’ eyes as possible is difficul...

  • Driverless Taxis Will Soon Come To Singapore

    Driverless Taxis Will Soon Come To Singapore

    psfk.com 26 Apr '16, 11am

    The race for driverless cars in Asia is hastening Leo Lutero 26 april 2016 Technology Although tech giants like Google and Tesla have been publicly racing towards building the first fully-autonomous car in the West, a startup is already on its way bringing driverless cars to Singapore...

  • @Nike

    Nike Forecasts Its 3D-Printed Sneaker Future

    psfk.com 12 Oct '15, 6pm

    As detailed by Nike's COO Eric Sprunk, a coming retail reality, where customers can start the production process from home, can already be seen in its assembly lines Jason Brick 12 october 2015 Design Nike’s COO Eric Sprunk foresees a future where Nike begins its production process fr...

  • LEGO Asks Enthusiasts to Build Singapore of the Future

    LEGO Singapore Asks Enthusiasts to Build City of the Future

    psfk.com 06 Aug '15, 4pm

    A group of six-year-olds were invited to create what the city might look like in 50 years using a vast LEGO set Emma Hutchings 6 august 2015 Advertising In order to commemorate the 50th anniversary of Singapore’s independence, LEGO Singapore teamed up with the global creative agency i...

  • Feel the High-Tech Burn at Gym with 3D Body Scans and Custom Lighting

    High Tech Gym Has 3D Body Scans and Custom Lighting

    psfk.com 24 Aug '15, 12pm

    Gravity boasts treadmills that can make video calls and an app-focused experience that lets you compare stats with other C-Suite professionals Leo Lutero 24 august 2015 Technology The Gravity Gym in Singapore makes sure their members get the best in terms of tech while working out. Th...