I came across the enclosed advert in Singapore’s Today newspaper and couldn’t stop laughing! IKEA Singapore have taken the horse meat scare seriously but they have done it in a very funny way and turned into a sales opportunity as well as a record breaking social engagement one. The I...
Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to “see what happens”, according to its commercial director Steven Greenway speaking at the Customer Loyalty 2013 conference. In what was one of the most honest performances from...
Singapore has the greatest penetration of smartphones in the world, 90% of the 5.3 population according to the MMA, 92% according to Flurry. 2nd is Australia with 70%. Countries like the UK and America have only just passed 50% amongst the general population, over 70% amongst 15-65 ye...
The Times tempts digital subscribers with a Nexus 7 for £50 The Times is attempting to win new digital subscribers with an offer to pick up a 32GB Google Nexus 7 tablet for just £50 as part of an 18 month subscription deal. Under the digital deal the cost of The Times and The Sunday T...
Managing Director of Panther Interactive Marketing a social media marketing agency. I am a social media marketing professional, Chartered Marketer and MSP® programme manager. I am passionate about social media and what it can bring to the organisation. Not just the external marketing ...
