06 Jul '11, 1pm

The five biggest benefits of a company blog

Posted 06 July 2011 14:01pm by Patricio Robles with 1 comment Tweet The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter. However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value. And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed. The company blog can: Help you sharpen your pitch to prospective customers There are plenty of companies with great products and services that don't succeed because they can't effective sell. When employed alongside the appropriate analytics tools, a company ...

Full article: http://econsultancy.com/uk/blog/7743-the-five-biggest-ben...

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