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12 Steps To Build A Successful Employee Advocacy Program It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers.Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media.At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy.But really, it’s a term with a lot more warmth and appeal than you might imagine.In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by sho...

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