22 Jul '11, 6am
Using “Weapons of Influence” to Communicate and Persuade
The social proof principle is intensified when the element of uncertainty is added. Whenever we find ourselves in an unfamiliar situation, we tend to take our cues on how to behave from the others around us. The clients and prospects we speak with are not marketing experts. Most have little or no experience with online marketing and know nothing about web design and programming. You can reassure them if you demonstrate how others “like them” have used your services. This is especially advantageous if you sell to a particular segment or niche. An attorney, for example, may feel more comfortable hiring you if he knows you have several other attorneys as clients.