How to Optimize Your Spree Store for Search Engines

Great tutorial from @alarmgrid on how to optimize search engine rankings for stores built with Spree

Out of the box, Spree needs a little bit of duplicate content cleanup. For example, in the default template, both the homepage and the /products page are exactly the same thing. They display the same products, have the same pagination, and probably the same text. You can get around this in a few ways. The first thing you can do is disable or make inaccessible to crawlers one of the two pages, you can change the homepage so it’s different than the product page, or you can add tons and tons of completely different text to the two pages. Google will read the text, and the fact that they list the same products stops mattering as much. We fixed up our homepage and will soon also be adding content to the taxon pages. If you can help it, you should add as much content to internal pages as you can.

Full article: http://spreecommerce.com/blog/how-to-optimize-your-spree-...