Find out how @HuckleburyInc is building their menswear brand and using Spree to target their customers' needs
Customer Spotlight - Hucklebury Posted April 03, 2013 by Lynne Brehmer Comments We’d like to introduce you to Hucklebury , a vertically-integrated online retailer selling better fitting, high quality men’s shirts at reasonable prices. Learn how they are using Spree and what marketing techniques they are using to build their brand. We sat down with Parag, co-founder of Hucklebury, to learn more about their business model and how they leverage Spree to target their customers’ needs. How did the Hucklebury business get started? The idea for Hucklebury.com originated during a trip I took to London in 2009. During that week I visited a friend who worked at Savile Row, a place where the best tailors in the industry are located and the craftsmanship of tailoring got started. I was amazed at the details and the time that goes into the construction of a single shirt. It was at my f...