17 Apr '13, 1am

Thank to @jasonfried @chriscbs and @bmoesta for hosting the Switch Workshop at @37signals. Highly recommended!

Thanks to 37signals and the Re-Wired Group for hosting the Switch Workshop in Chicago last week. Jason, Bob, and Chris introduced us to the Jobs-to-be-Done framework and explored what makes us buy the products and services we buy. Buyers always switch from one product to another. For example, Facebook users didn’t engage in new social behavior; they simply switched from using the phone and email to using Facebook. In a nutshell, the #JTBD framework focuses on four “progress making” forces. I’ll use Michael Bleigh’s recently funded Divshot as an example. Two forces drive change: Push of situation . “We need a better solution. Static wireframes aren’t getting it done.” Magnetism of the new solution . “Divshot has drag-and-drop, and exports to HTML & CSS ? Awesome!” This force is incredibly motivating for engineers. Two countervailing forces block change: Anxiety of the new s...

Full article: http://www.intridea.com/blog/2013/4/16/switch-workshop-pr...

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Switch Workshop: Progress Making Forces | Intri...

intridea.com 17 Apr '13, 3pm

Thanks to 37signals and the Re-Wired Group for hosting the Switch Workshop in Chicago last week. Jason, Bob, and Chris int...

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