28 May '13, 5pm

Flexibility & function create a complete brand experience for @Tracy_Reese

Flexibility & function create a complete brand experience for @Tracy_Reese

Brand Harmony and a Flexible Platform Tracy Reese wanted to create an online experience that was in harmony with both the Tracy Reese and plenty brands. Their previous platform was old and outdated. It was difficult for users to tell the difference between the two brands. With Magento Enterprise Edition, Tracy Reese wanted to: Create a unique environment that gave each brand a distinctive look and feel through the leverage of site flow, layouts and feature sets Efficiently maximize resources and capabilities across the two brands to enhance the user experience Capture more data on consumer preferences and locations to facilitate retail expansion Have the flexibility to merchandize the products the way they wanted to, such as grouping by color on some pages and categories then breaking them up on others

Full article: http://www.magentocommerce.com/customer-success-stories/t...

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