04 Jun '13, 5pm

#magento Maximizing the Power of Google’s Paid Shopping Feed

Welcome to The New Age: Making The Most of Google’s Paid Shopping Feed Traffic from Google Shopping has been a major source of traffic for the eCommerce industry for over 10 years now. While it’s gone by different names like Google Base and requirements have evolved over the years, the basics remained the same: submit accurate data, with product inventory, pricing, and links to images, and the world’s largest search engine would send traffic your way. This all changed in Q3 2012, sending shockwaves and panic through the industry as merchants attempted to grapple with the change amid a busy holiday season. Amazingly, despite all of the advance notice and forum buzz, many merchants were caught unawares and had to adapt quickly, sometimes haphazardly. Now that we have had a full 9-month gestation period to deliver the change, let’s revisit the changes to Google Shopping and t...

Full article: http://www.magentocommerce.com/blog/maximizing-the-power-...

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