06 Jun '13, 9pm

Making Big Data Useful for SMBs

Big Data is one of the most over-used and over-hyped terms these days, and it’s getting to a point where people seem to replace “data” with “Big Data” altogether. With so much hype and interest in Big Data, it’s hard to ignore it. And yet, when we speak to small-to-mid-sized online retailers, they struggle to understand what Big Data is and whether it can really help a business that isn’t quite so big. There are two popular definitions of Big Data: Gartner defines Big Data as, “High volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization." Forrester on the other hand, uses a more business-friendly definition: “Big Data is the frontier of a firm’s ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, re...

Full article: http://www.magentocommerce.com/blog/making-big-data-usefu...

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