07 Jun '13, 4pm

New Forrester Study Examines Total Economic Impact of the #Magento Enterprise eCommerce Platform

Based on interviews with five Magento merchants who migrated from other eCommerce solutions, Forrester Consulting created a composite merchant with $40m in annual online sales and analyzed the main costs, revenue lift, and ROI attributable to the Magento platform. The study concludes, “Overall, we found that Magento Enterprise Edition provided the interviewed merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth.” Total Economic Impact “Magento Enterprise Edition Enables A Scalable eCommerce Platform That Drives Businesses’ Growth” For a hypothetical composite merchant with $40 million in online sales that operates both brick-and-mortar stores as well as its eCommerce website, the study found that with the Magento Enterprise Edition Commerce platform the composite merchant experienced the three-year risk-adjusted c...

Full article: http://www.magentocommerce.com/blog/comments/new-forreste...

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