24 Jun '13, 10pm

#magento The 3 Components of Building eCommerce Customer Loyalty

My grandfather purchased a new Oldsmobile every three years for most of his adult life. He was a mechanical engineer and an educated consumer who knew more about cars than most people. He didn't buy an Oldsmobile because it was the best product for the best deal. My grandfather purchased the same brand of car every three years because he purchased it from the same salesman. That salesman knew his business and paid attention to my grandfather. The Olds salesman connected with my grandfather emotionally, and sold him car after car without haggling on price, so, my grandfather, the tech-savvy engineer, was a fiercely loyal Oldsmobile man. Loyal eCommerce customers cost less to maintain than it costs to acquire a new customer. They have higher average order values and tend to advocate your message to friends. A recent Adobe study, ROI from Marketing to Existing Online Customer...

Full article: http://www.magentocommerce.com/blog/the-3-components-of-b...

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