08 Aug '13, 10am

Success Metrics for Lean Startups and New Products

Success Metrics for Lean Startups and New Products

So, you’ve launched your MVP… congratulations! That’s a huge achievement, but don’t kid yourself – your v1 product is almost certainly not ready to scale into a real business. MVPs are, by definition, the minimal feature set you need to start learning with real users, and the speed at which you’re able to learn and act on those learnings will mean all the difference between success and failure. Success metrics are your tool to focus on what really matters You’re probably already collecting qualitative and quantitative data about your website or app. With all of the great tools out there such as Google Analytics , KISSmetrics , Mixpanel , and Flurry , collecting data is easy. What’s not easy is being data-driven – leveraging this data consistently to prioritize, plan, and assess your activities. My number one tip is to start simple, by developing high level success metrics ...

Full article: http://pivotallabs.com/startup-metrics/

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