08 Aug '13, 11pm

new blog post: My Simple Strategy For Pricing Information Products, And Why It Works

new blog post: My Simple Strategy For Pricing Information Products, And Why It Works

I make videos and ebooks, and sell them on my blog. People like Patrick McKenzie and Amy Hoy constantly reiterate the advice that you should raise your prices and charge more than you think. So I took this advice. I put my first video on sale for $39, even though I was initially thinking of $19. Then I got an email from a happy customer who bought at $39 and wanted to tell me that my video would be underpriced at twice the price, so I doubled the price, and then increased it a little further, to $97. The video continued to sell very well, so I was happy. With subsequent products, I made it a rule to charge more than I thought was reasonable, and also, to increase the margin of unreasonableness with each new product. (I also made it a rule to always set my prices at prime numbers, with only one exception , but there's really no good reason for that, and it's probably not im...

Full article: http://gilesbowkett.blogspot.com/2013/08/my-simple-pricin...

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