21 Aug '13, 4pm

Use Lean Hypotheses to Define a Minimum Viable Product - Pivotal Labs

Many people new to building apps fall in love the moment they learn about the idea of a Minimum Viable Product. “It’s minimal! So there’s less risk. And it’s viable! So it’ll prove something!”. Unfortunately, it’s easy for the line of “minimum” or “viable” to slip. How can a team stay focused? Lean Hypotheses are an effective way to help the team connect the problem they’re trying to solve to the product they’re building. It takes the form of "We believe [TYPE OF USER] has a problem [DOING THING]. We can help them with [OUR SOLUTION]. We'll know we're right if [CHANGE IN METRIC]." Let’s say we’ve got a problem on Hamazon , our e-commerce platform. Users are clicking around and spending lots of time-on-site, but they’re not putting items in their cart and converting. We might start with "We believe SHOPPERS have a problem CHOOSING FROM THE MASSIVE SELECTION OF PORK PRODUCTS...

Full article: http://pivotallabs.com/lean-hypotheses/

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