01 Oct '13, 11pm

Design For Mobile To Sell Local

When it comes to selling products on a local basis, mobile rules the day. Whenever I travel anywhere, the first thing I do is fire up the Yelp or Google Maps apps to find someplace to eat. Next I check out the websites of those places. If I like what I see, I've found my next meal; if not, I'm moving on to their competitors. And I'm not the only one... According to the latest research from The Nielsen Company, 45% of consumers use their mobile device first when searching for local products and services. Ultimately, 53% of mobile users are making their purchases offline or in-store, and a whopping 74% of smartphone users complete their transactions offline. What does this mean for you? That means that your customers are searching for your products and services on their smartphones and tablets, and if they like what they see, they're buying. If not, they're heading to your c...

Full article: http://www.intridea.com/blog/2013/5/9/design-for-mobile-t...

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