15 Nov '13, 3am

Disruptive Innovation Within the Enterprise? Get your rage face ready...

Disruptive Innovation Within the Enterprise? Get your rage face ready...

Large companies often try to tackle disruptive innovation within their existing corporate structures. But when they do, it rarely works. The limitations on what can be accomplished cascade from the executive imagination (or lack thereof) down to the rank and file innovation team members, affecting every aspect of product development and marketing. At LSM we are brought in to large companies to teach them how to do Lean Startup . We (too) frequently work with innovation teams that aren't even allowed to talk with the company's customers. Mind you these are people who are paying tens of thousands of dollars to be taught customer development! But you see, the gatekeepers to customers (sales, marketing & research departments) tend to get really nervous that someone could go "off-script" and spook a customer in some unforseen way. Maybe even with good reasons? But the bottom li...

Full article: http://blog.obiefernandez.com/content/2013/11/disruptive-...

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