26 Nov '13, 4pm

Go Ask The User!

Lean Startup methodology and Agile development preach customer driven development and all it’s benefits. I think real world examples are always a good testament to why they are right. The story below emphasizes not only the importance of reaching out to users, but more specifically THE users that will be you know, using what would be built. Last week, I got a frantic email requesting a new feature in my product to help an additional team. I got more details about what they were asking for and arranged a call to discuss it. The other team wanted to know if we could create a popup for their customers to accept a Master Service Agreement. I asked them why they needed it? They PM on the team said that their current paper document was taking forever to get through the customers’ legal/procurement processes and that a click-through popup would solve the issue. I asked if the cus...

Full article: http://pivotallabs.com/go-ask-the-user/

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