30 Dec '13, 7pm

How to Use Responsive and Adaptive Web Design to Increase Sales

Responsive web design is a new website design approach that allows web experiences to be tailored to all sorts of devices. That means that the same website will automatically rearrange its elements to better fit the screen of a mobile phone, a tablet, a laptop or desktop computer. We’ve previously written about why responsive design is important for your mobile experience . Websites using only responsive web design sometimes face the challenge of longer load times; because information for all types of devices (e.g., desktop, phone, tablet) is included in the downloaded information, it can actually take longer to load than just a regular desktop site would on its own. The Evolution of Responsive Web Design There is a better solution to the performance challenge – server side components have been used to detect the client device and optimize the data to be specific to that d...

Full article: http://pivotallabs.com/how-to-use-responsive-and-adaptive...

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