14 Jan '14, 1am

Why #Retailers Should Stop Neglecting Tablets via @mdcunha

Less than a year ago, most analysts were recommending that mobile solutions be built strictly for smartphones. But fast-forward to today, and not only has tablet usage overtaken smartphone usage, but the adoption rate for tablets is outpacing that of smartphones. In practice, few businesses understand tablets. Most just want to develop their apps for smartphones. Unfortunately most don’t realize that smaller tablets have become very popular and tablet conversion rates are higher than those on smartphones, which holds significant implications for retailers. Let’s explore these trends further: Conversion and Sales 15% of online retail sales are happening on mobile this year, and eMarketer predicts that by 2017 this number is going to rise to 25%. However, according to the 2014 Internet Retailer Mobile 500 , only 45% of mCommerce sales take place on smartphones. The majority ...

Full article: http://pivotallabs.com/retailers-stop-neglecting-tablets/

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