19 Mar '14, 7pm

5 Simple Website Development Guidelines for Excellent #UX

Usability has always been an important facet of success in whatever measure, on the web. Despite many usability horrors (which I won’t call out here), people are incredibly adept at ‘muddling through’. This muddling through is a notion which Steve Krug’s excellent Don’t make me Think articulates really well. He proffers that this is the principal way in which we use the web because: We’re usually in a hurry There’s no real penalty for getting it wrong Weighing options may not improve our changes Guessing is more fun There are definitely some truths in there and we can use those general observations to shape the experience folks get on our sites. Taking this one step further, I’ve observed that we can generalize these principles into 5 tenets of web smiles; positive experiences which build trust in your brand (or the one you’re building for). 1: Least surprise The web has b...

Full article: http://pivotallabs.com/5-tenets-web-smiles/

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