23 Apr '14, 6pm

From #spreeconf2014 check out @CombatGent's CTO @scottraio's "Improving the User Experience."

Improving the User Experience by Scott Raio Scott Raio, CTO and co-founder of the popular men’s clothing brand, Combatant Gentlemen, spoke at SpreeConf 2014 , detailing the challenges, and solutions to, delivering the best user experience possible in both an online and offline atmosphere. Having already established itself as an e-commerce power, Combatant Gentlemen wanted to extend the user experience to include the ability to physically try on the clothes before customers made their purchase. The issue that presented itself was that Combatant Gentlemen wanted all of its offline purchases to run through Spree, just like its online sales, in order to deliver the most comfortable offline scenario as possible. Clearly, having customers lug a laptop through Combatant Gentlemen’s pop-up store was not an option, so it was up to Scott and his team of developers to think outside t...

Full article: http://spreecommerce.com/blog/scott-raio-spreeconf-presen...

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