30 May '14, 6pm

Why Site Search and Navigation Matter

A lot of online retailers, and large businesses alike, think that by driving more traffic to their site, they are guaranteed to increase conversion. And while that might have once been the case, shoppers have more options than ever online and just by getting them TO your site, you are not garaunteed they will complete the purchase ON your site. To be successful in e-commerce you need to give the user a complete experience – one that includes simple navigation and search options throughout your site.

Full article: http://spreecommerce.com/blog/site-search-searchspring#.U...

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