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15 Feb '12, 3pm

Wildcards in Rails redirects

February 15, 2012 Tagged: Google Analytics customer acquisition rails kissmetrics yesterday i learned Comments (View) Wildcards in Rails redirects The captured wildcard in a Rails 3 route can be used in the redirect method: match 'via/:source' => redirect('/?utm_source=%{source}') This example is intended to improve metrics for customer acquisition campaigns. utm_source is for Google Analytics, which KISSMetrics logs as Ad Campaign Hits . The URLs are now friendlier for sharing: /via/email /via/twitter /via/search-ads /via/blog-ads When the user clicks them, they’ll be redirected to: /?utm_source=email /?utm_source=twitter /?utm_source=search-ads /?utm_source=blog-ads The URLs are also encapsulated. If the Google Analytics params need to change, the developer can edit config/routes.rb and deploy. All past routes will still work.

Full article: http://robots.thoughtbot.com/post/17658146816/wildcards-i...

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