21 Feb '12, 12am
How rel=nofollow Works | Luigi Montanez:
There has been a furious storm around Google’s new Search, Plus Your World features. The hubbub is centered around a complaint by Twitter that links shared on Twitter are not surfacing in the search results. Google responded on Google+ with a terse statement: We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer (http://goo.gl/chKwi ), and since then we have observed their rel=nofollow instructions. Before ascribing evil motives to Google, it’s important to understand exactly what rel=nofollow does, and how Twitter is currently using it. The rel=nofollow attribute is placed inside the HTML link tag. It’s an anti-spam measure that tells the Googlebot to not follow the link when crawling the Web. So <a href="http://example.com" rel="nofollow'>Click here</a> will be rendered as a clickabl...