Stop Using the text-indent:-9999px CSS Trick | Luigi Montanez

Stop Using the text-indent:-9999px CSS Trick | Luigi Montanez:

Stop Using the text-indent:-9999px CSS Trick 2010-05-25 The usage of text-indent:-9999px to display a site logo or other image while hiding text should be avoided. It’s a technique used by web spammers trying to game search engines like Google, and is considered spammy behavior. Instead, use an <image> tag and put the text inside its alt attribute. At TransparencyCamp two months ago, I attended an excellent session on Searchability by Vanessa Fox . This spurred me to dive deeper into the topic. I concluded that Googleability matters, and it matters a lot. But when you hear the term SEO, your BS detector probably goes off, and justifiably so. It’s unfortunate that the so-called SEO experts, modern day snake oil salesmen, have ruined the field’s reputation. But for web developers, being aware and proactive about searchability is incredibly important. Building sites with sear...

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