10 Jul '14, 3pm

What Not to Ask

Despite our best intentions, spending time developing software that people won’t use can be devastating to morale and to a product’s long-term viability. How can we stop wasting time on developing features (or whole products!) that won’t be used? How can your customers' most painful problems be identified? Most teams turn to user interviews to flesh these ideas out early on in the product life cycle. With user interviews we can understand what users want and how to best alleviate their problems. Except it doesn’t work out that way for most teams. Without realizing it we ask questions that yield biased results. That means that if we aren’t careful, we might actually build features or entire products that customers say they want, but actually won’t use. The mind is a maze. “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford There are ov...

Full article: http://robots.thoughtbot.com/what-not-to-ask

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