19 Aug '14, 1pm

Why Weird Marketing Works | Intridea Blog #oglethis #marketing

How do you get noticed when money is tight and the bigwig is who you’re after? By talking to them in big bold letters. Add a fuchsia backdrop, plaster it on a board, throw in a few GIFS, and put it in the center of NYC---directly across from their window. That’s how! Last Monday, Intridea launched our first billboard experiment ; talking to a hopeful client through the art of bright banners and GIFS. It's unlike anything we've done before and completely out of the norm, but sometimes that's what it's all about... As entrepreneurs, we have to get creative to stand out these days. Marketing is crazy competitive and long gone are the days of mere emailing, phone calls, and Google search. So what’s a young business to do? Get weird, that's what. If you want someone’s attention, reach out to them in any way possible. Don’t be timid and don’t second guess yourself. Market in an ...

Full article: http://www.intridea.com/blog/2014/8/11/why-weird-marketin...

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