19 Aug '14, 11pm

Mattan Griffel: #GrowthHacking and Ruby on Rails in One Month - via @StartupJungle #Startup #Marketi…

He references AARRR which stands for Acquisition, Activation, Retention, Referral and Revenue. When someone mentions they want more traffic to site.. He asks 1. ‘How much traffic are you getting to your site?’ 2. ‘How many are you converting?’ If someone doesn’t know these metrics, they have a bigger problem on their hands. He mentions the AirBnb post to Craigslist growth hack . He also mentions social gaming companies utilizing the Facebook platform to grow their games. A notable example of this is Zynga and their game Farmville. A growth hack he utilized for OneMonthRails was creating Install Rails . A big problem for users was installing rails onto their computer so he created a simple free guide teaching you how to do just that. ‘I think email marketing is one of the most underrated tools.’

Full article: http://www.startupjungle.com/mattan-griffel-growth-hackin...

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