21 Feb '15, 8pm

Why your #Startup Needs a Value Proposition #techstartup #vc #entrepreneur

This is the first in a six-post series that outlines a step-by-step process to define your value proposition. You can see the rest of the series here: How To Define Your Value Proposition . What is a Value Proposition and Why Do You Need One? What is a Value Proposition? A value proposition explains how your product offers value to a specific cohort of people. A good value proposition should be specific and concrete; it should define who uses your product and how they receive value from it. Here are some examples: Stylebee is a service which helps professional women who need to look their best but don’t have time to go to the salon by offering an on-demand stylist. Reserve lets NYC foodies get reservations at great restaurants that are notoriously hard to get into (e.g. ABC Kitchen), and pay with their smartphone. A value proposition is not: a description of everyone who c...

Full article: http://pivotallabs.com/what-is-a-value-proposition-and-wh...

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