24 Dec '15, 3pm

Ruby Rails Action Figure is Disrupting The Pink Aisle

Ruby Rails Action Figure is Disrupting The Pink Aisle

A photo posted by NBC News (@nbcnews) There's a new toy shero taking on the big screen this week — and her name is Ruby Rails. A tech-savvy and stylish action figure envisioned by toy company GoldieBlox , Ruby is the latest doll to celebrate #blackgirlmagic and give young girls an opportunity to see themselves in Hollywood. When women of color make up only 1 percent of the top-grossing films of all time, GoldieBlox's recent video poses an important question : 'What if all the action heroes who saved the world, day in and day out…were girls?' advertisement Ruby puts an end to all the what ifs. From secret agent to fighter pilot to cyborg bodyguard, Ruby saves the day while seamlessly and efficiently evading treacherous situations. In her sleek, all-black-everything attire and combat boots, she tackles the scenes in style. Irrespective of her involvement in showbiz, Ruby's r...

Full article: http://www.nbcnews.com/news/nbcblk/disrupt-pink-aisle-rub...

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