26 Dec '15, 12pm

Meet Ruby Rails the tech savvy doll (so cool!):

Parents tired of presenting their kids with bikini-clad Barbies and heavily made-up Bratz dolls cheered when GoldieBlox came on the market. The company's debut doll, a spunky figure clad in overalls and sneakers, taught kids basic tech and engineering principles. But there was one problem: White, blond Goldie was the only doll it offered. Three years after the GoldieBlox Kickstarter turned the action figure company into a bona fide hit, it has released its second hero: Ruby Rails, an African American action figure who has a computer in her backpack so she can write code wherever she goes. “It’s really important to me to show diversity in the GoldieBlox characters because I want every kid to be able to look at GoldieBlox and see themselves,” Debbie Sterling, creator of GoldieBlox, told Time . The primary criticism directed at the company was of its lack of options. Although...

Full article: http://www.takepart.com/article/2015/11/04/goldieblox-rub...

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