A/B Testing in Ruby On Rails

A/B Testing in Ruby On Rails | Big Fast Blog

A/B Testing in Ruby On Rails

The general idea of A/B testing is that some users will see one version of a website feature and other users see a different version. These two versions of the feature might ultimately provide the same functionality, but provide the user with a slightly different experience, depending on which version they are shown. The success of the test will generally be based on the user taking some action. The winner is determined by whether version A or version B receives the most success hits. If the difference in success hits between A and B is significant, then this is a clear indication of which one you should implement for all of your user-base.

Full article: http://www.bigfastblog.com/ab-testing-in-ruby-on-rails

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