25 Oct '12, 7pm

Your competition may not be who you think it is:

In this short podcast , Brooks Jensen tells an insightful story about competition he learned while working in a stereo shop in his younger days: The competition for us in the stereo business were the people who sold motorcycles, the people who sold vacation packages, the people who sold surfboards, etc. because those were the things that were taking away our primary customer from buying a stereo. People had a limited amount of leisure time. They could choose to spend it any way they wanted to choose to spend it. And all the time they spent not listening to music or hanging out with their stereo system was time that we lost because they were off pursuing some other interests. Listening to this podcast really helped solidify some rethinking I've been doing lately about our training business. For years I was convinced that our competition was other training companies, confere...

Full article: http://clarkware.com/blog/2012/10/25/competition

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