30 Jan '17, 12am

Product Confidence: What is it and how to achieve it?

Six months ago a coworker noticed I kept using the phrase “product confidence” throughout design critiques and discussions. It got me thinking, what does product confidence mean? My initial thought was that product confidence is a function of white space, type, and colors that support any given interaction to achieve a task. While those aspects help build product confidence, it needs a backbone to rest on. How to identify it The backbone of product confidence is clear intent , both in information architecture and interaction. A confident product: Only cares about pertinent information in the correct format. Has deliberate user flows. When a user executes a set of tasks in an app, product confidence invokes a strong feeling of trust and clarity. Example The original definition of product confidence started to evolve when Tyler , a designer here at thoughtbot, was working on...

Full article: https://robots.thoughtbot.com/building-a-confident-product

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